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Remarkable

9 min

Introduction

Narrator: Imagine a brilliant Wharton MBA student interviewing for a top consulting firm. He’s sought out by a partner, praised for hours for his expertise, and told he’s a perfect fit for a major project. But at the end, he’s rejected. The reason? He seemed too serious. Devastated but determined, he interviews with another elite firm nine months later. This time, he makes a conscious effort to be personable, telling jokes during his final lunch with the founder. Again, he’s rejected. The reason this time? He didn’t seem serious enough. This isn't a hypothetical scenario; it was the real-life experience of David Kronfeld, and it reveals a fundamental truth about the professional world: the stated rules for success are often not the real rules. In his book, Remarkable, Kronfeld deconstructs the hidden dynamics of career acceleration, arguing that the key to navigating this complex landscape isn't innate genius, but a learned skill he calls "insightfulness."

Challenge Common Wisdom by Redefining the Problem

Key Insight 1

Narrator: The book argues that the most powerful insights often come from questioning a "common wisdom"—a belief so widely accepted that no one bothers to challenge it. To illustrate this, Kronfeld tells a story from his time as an MBA student at Wharton in the 1970s. The common wisdom was that a resume’s purpose was to provide a complete history of a candidate's accomplishments. Students were advised to create long, detailed documents. But Kronfeld, through his own analysis, arrived at a different conclusion. He realized the true purpose of a resume wasn't to get a job, but to secure an interview.

With this insight, the entire problem changed. The goal was no longer to be comprehensive, but to be different. In a sea of similar-looking candidates, differentiation was the key to surviving the initial screening phase. He created a revolutionary one-page resume, using visual elements like bolding and spacing to draw the screener's eye to his most impressive qualifications in seconds. He strategically minimized potential negatives, like short job tenures, by de-emphasizing the dates. When the placement office initially resisted, he explained his logic: the resume was a marketing document designed to pique interest, not an exhaustive historical record. His approach was a resounding success. He received the most interview requests on campus, and the Wharton placement office soon adopted the one-page format as its new standard. This demonstrates a core principle of the book: true insight comes not from having better answers, but from asking better questions about the fundamental purpose of a task.

Embrace Mediocrity as Your Greatest Opportunity

Key Insight 2

Narrator: A core, and perhaps controversial, argument in Remarkable is that the business world is filled with mediocrity, and this should be a cause for celebration, not frustration. Kronfeld explains that this mediocrity stems from several factors, including the Peter Principle, where people are promoted to their level of incompetence, and a simple lack of motivation among many workers. Early in his career, Kronfeld reacted to this with anger, believing people were simply not trying hard enough. This confrontational style, however, damaged his work relationships.

A turning point came during his time as an executive at Ameritech. His boss, the company president, pulled him aside for a talk. He used a powerful analogy, comparing Kronfeld to a thoroughbred racehorse in a stable full of regular horses. While the thoroughbred was faster and more capable, its high energy and intensity were making the other horses nervous and resentful. The president warned him, "Don't spoil someone else's soup; it is the quickest way to lose your job." This led Kronfeld to a profound realization. He understood that he should be thankful for the mediocrity around him. If everyone were as smart, motivated, and insightful as he was, it would be nearly impossible to stand out. The mediocrity of others created the space for him to excel. The lesson is to stop getting angry at incompetence and instead view it as the landscape of opportunity.

Influence Outcomes, Not Just People

Key Insight 3

Narrator: The book draws a critical distinction between influencing people and influencing outcomes. While most focus on persuasion and logical arguments, truly remarkable individuals take ownership of the final result. They go "above and beyond the call of duty" to ensure a successful outcome, even when others are being irrational or uncooperative. Kronfeld explains that this was a core philosophy at the consulting firm Booz Allen, where nearly a third of their effort was dedicated to ensuring clients actually implemented their recommendations.

He shares a powerful story of this principle in action. Booz Allen was hired to help turn around a struggling conglomerate. The team’s analysis was sound, but the senior partner knew the new CEO might resist the recommendations because they would expose his own vulnerabilities. The challenge wasn't just to present the right answer, but to influence the CEO to embrace it. The team brainstormed how to frame the presentation. Instead of leading with a dry analysis of the company's failures, the senior partner opened the meeting with a single, insightful question directed at the CEO's biggest frustration: "How would you like to be able to stand in front of your board and give them forecasts knowing with confidence that they will not change on you?" This question immediately reframed the entire discussion. It wasn't about blame or risk; it was about giving the CEO a tool for control and predictability. The CEO was instantly sold, demonstrating that the art of influence lies in understanding and solving the other party's deepest problems, thereby shaping the ultimate outcome.

Master the Interview by Avoiding Liability Proxies

Key Insight 4

Narrator: Kronfeld returns to the paradox of his own interview failures to explain the hidden dynamics of the hiring process. He argues that interviewers are not just assessing assets like intelligence and experience; they are actively scanning for liabilities. Because qualities like "teamwork" or "arrogance" are hard to measure directly, interviewers rely on "proxies"—small, seemingly innocent comments or behaviors from which they infer larger traits. A candidate who says, "My coworkers were not as hardworking," might be seen as critical and not a team player. Someone who uses "I" instead of "we" might be perceived as self-absorbed.

The problem is that these proxies are highly subjective. As Kronfeld's own stories show, one interviewer's "too serious" is another's "not serious enough." This makes the process feel random. The key to navigating this is to focus on two things: first, clearly demonstrating your analytical skills, or "brainpower," which is the one asset interviewers can assess with some accuracy. Second, and just as important, is to meticulously avoid providing any negative proxies. This means never criticizing past employers, using collaborative language, and showing humility. By understanding that the interview is a game of managing perceptions, candidates can avoid the accidental missteps that derail even the most qualified applicants.

Conclusion

Narrator: The single most important takeaway from Remarkable is that exceptional success in business is not a matter of innate genius, but the result of a disciplined and insightful way of thinking. It is the ability to look at a common situation, like writing a resume or navigating a corporate hierarchy, and see the underlying mechanics that everyone else misses. It's about understanding that the real challenges are often not the ones being presented.

The book's most challenging idea is its call to assume that everything that goes wrong is your fault. This isn't an exercise in self-blame, but a powerful tool for learning. By taking ownership of a negative outcome, you force yourself to analyze what you could have done differently to influence the situation. It shifts the focus from external factors you can't control to your own actions, which you can. The ultimate question Remarkable leaves us with is this: Are you willing to stop reacting to the world as it's presented to you and start developing the insight to shape it for yourself?

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