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Nice Girls Don't Get the Corner Office

9 min

101 Unconscious Mistakes Women Make That Sabotage Their Careers

Introduction

Narrator: Susan, a 47-year-old procurement manager at a major oil company, was a model of competence. With over a decade of experience, she was sharp, dedicated, and well-liked. Yet, she watched as male colleagues who started at the same time as her climbed the corporate ladder, while her own career had stalled. During a coaching session, the reason became clear. In meetings, despite her expertise, Susan presented herself with a delicate Southern accent, a constant smile, and a cheerleader-like demeanor. The very behaviors that made her popular were also making her appear unserious and juvenile, effectively sabotaging her path to the executive suite. She was acting like a "girl" when the situation demanded a woman.

This disconnect is the central puzzle explored in Dr. Lois P. Frankel's groundbreaking book, Nice Girls Don't Get the Corner Office. Frankel argues that many women are held back not by a lack of skill, but by a set of 101 unconscious mistakes—behaviors learned in girlhood that are counterproductive in the professional world. The book serves as a field guide to identify these self-sabotaging habits and replace them with empowered actions that lead to success.

Business is a Game with Unwritten Rules

Key Insight 1

Narrator: Many women approach their careers with the belief that the workplace is a pure meritocracy, where hard work and diligence are automatically rewarded. Dr. Frankel argues this is a fundamental and costly misunderstanding. Business is a game, complete with its own objectives, strategies, and unwritten rules. Failing to recognize this, or pretending it isn't a game, is the first major mistake.

Frankel illustrates this with the story of a woman who was frustrated that her male colleagues consistently received prime assignments. She would arrive at work on time and immediately get to her tasks, while her male coworkers spent the first half-hour every Monday morning discussing the weekend's football games with their boss. She saw their behavior as a waste of time, but she was missing the point. They weren't just talking about sports; they were playing the game. They were building relationships, establishing rapport, and making themselves known to the decision-maker. When a challenging new project came up, the boss didn't think of the quiet, head-down worker; he thought of the people he knew, liked, and felt comfortable with. By focusing only on the work, she was forfeiting the equally important game of office politics and relationship-building, inadvertently making herself invisible.

"Nice Girl" Behaviors Undermine Authority

Key Insight 2

Narrator: From a young age, girls are often socialized to be accommodating, to seek approval, and to avoid conflict. These "nice girl" behaviors, while socially rewarded in childhood, become significant liabilities in the workplace. Frankel details how these actions can undermine a woman's perceived competence and authority.

One of the most common mistakes is polling others before making a decision. Consider Jennifer, a lead auditor with an MBA from Wharton. Despite her stellar qualifications, she was passed over for a promotion because her colleagues felt she was indecisive. Whenever a decision was required, Jennifer would ask everyone around her for their opinion, seeking consensus and approval. While she saw this as being collaborative, her superiors saw it as a lack of confidence and an inability to take charge. Similarly, couching statements as questions—saying "What if we tried this?" instead of "I recommend we do this"—transfers ownership of the idea and signals uncertainty. These subtle habits, from using a high-pitched voice to apologizing unnecessarily, collectively create an impression of a subordinate, not a leader.

A Self-Limiting Mindset Creates an Invisible Ceiling

Key Insight 3

Narrator: Frankel asserts that some of the most significant barriers women face are not external, but internal. Outdated ways of thinking can create a self-imposed glass ceiling that is far more restrictive than any organizational bias. A classic example is the mistake of "making miracles."

Anita, an advertising expert, joined a major consulting firm and inherited a department in disarray. She worked tirelessly—early mornings, late nights, and weekends—to turn things around. In her first year, she was hailed as a hero. The problem was, she had set an unsustainable precedent. Her bosses and colleagues came to expect miraculous results as her baseline performance. When she couldn't continue to exceed these impossible expectations, the perception of her performance soured. Women, Frankel notes, often take pride in doing more with less, but this habit teaches others that they don't need adequate resources. It's a short-term win that leads to long-term burnout and being taken for granted. This mindset, along with limiting one's own possibilities by not applying for stretch roles, demonstrates how internal beliefs directly shape external reality.

You Are a Brand, Whether You Manage It or Not

Key Insight 4

Narrator: In the professional world, every individual has a personal brand—a promise of performance that communicates their value. A critical mistake women make is failing to consciously define and market this brand. They often wait to be noticed, assuming their hard work will speak for itself.

Frankel tells the story of Helena, a director of executive development whose team's workload doubled after a company merger. Her team performed exceptionally well under pressure. During her performance review, her boss praised her efforts and gave her a bonus. Instead of using this as an opportunity to build her brand and advocate for her team, Helena's modest response was, "It really wasn't anything." She minimized her monumental achievement. A more strategic response would have been to accept the compliment graciously and parlay the recognition into a request for additional staff, reinforcing her brand as an effective leader who manages resources wisely. By being overly modest or failing to articulate their unique value, women allow others to define their brand for them, often to their detriment.

Passive Responses to Disrespect Perpetuate Mistreatment

Key Insight 5

Narrator: How a woman responds to professional and personal challenges is a powerful indicator of her perceived power. Frankel observes that women are often socialized to respond passively, to tolerate inappropriate behavior, and to put others' needs before their own.

This is vividly shown in the case of Debra, an employee who was transferred to a new office that lacked a computer. For two months, she made polite, patient requests to the IT department and was met with excuses. She tolerated the situation, trying not to make waves. Her initial note to the IT manager was overly understanding and understated her own needs. Only after her coach helped her rephrase the message to be direct—stating the problem, the negative business impact, the desired solution, and the consequences of inaction—did she get a computer the next day. By tolerating the unacceptable, she had implicitly given permission for her needs to be ignored. Frankel stresses that women must learn to set boundaries, refuse to be scapegoated, and stop taking on nurturing tasks like getting coffee or taking notes, as these passive responses reinforce stereotypes and invite further disrespect.

Conclusion

Narrator: The single most important takeaway from Nice Gils Don't Get the Corner Office is that the behaviors holding women back are not innate flaws but learned habits from a "girlhood" that is misaligned with the demands of professional "womanhood." The goal is not to act more like a man, but to consciously shed the girlish behaviors of seeking approval and avoiding conflict, and instead adopt the empowered, adult behaviors of a woman who understands her value, communicates it directly, and strategically navigates her career.

The book's most challenging idea is that this transformation often invites resistance from a world accustomed to the "nice girl." The real-world impact, therefore, lies in giving women the permission and the playbook to make these changes anyway. It challenges you to look in the mirror and ask: Which "nice girl" mistake am I still making, and what is one small, deliberate step I can take today to act more like the powerful woman I want to become?

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