
Keep Going
10 min10 Ways to Stay Creative in Good Times and Bad
Introduction
Narrator: Imagine being trapped in a time loop. Every morning, the same song plays on the radio, the same people greet you on the street, and the same events unfold with maddening predictability. This is the predicament of Phil Connors, the cynical weatherman in the film Groundhog Day. Initially, he descends into despair and nihilism, but eventually, he discovers a profound truth: if he can't change the day, he can change himself. He learns to play the piano, helps the townspeople, and finds meaning not in escaping the loop, but in how he lives within it. This journey from despair to purpose is a powerful metaphor for the creative life, which often feels less like a straight line and more like an endless, repetitive cycle. How does one find the will to create when faced with the same blank page, the same challenges, and the same self-doubt, day after day?
In his book Keep Going: 10 Ways to Stay Creative in Good Times and Bad, author Austin Kleon provides a practical and compassionate roadmap for navigating this very challenge. He argues that the secret to a long and fulfilling creative life isn't about waiting for inspiration or achieving overnight success, but about building a sustainable practice that can weather any storm.
The Groundhog Day Principle: Build a Daily Practice to Survive the Loop
Key Insight 1
Narrator: The romantic myth of the artist is one of frantic genius and unpredictable breakthroughs. Kleon dismantles this, arguing that for most creators, the reality is far more cyclical and mundane. The key to survival is not to wait for inspiration but to establish a daily routine. As the writer Annie Dillard puts it, a schedule is "a net for catching days." It provides structure and a defense against chaos, especially when motivation is low.
This idea is powerfully illustrated by an unlikely source: the rapper Lil Wayne. While serving a prison sentence, his life was stripped to a rigid, externally imposed schedule: wake up, drink coffee, read fan mail, write, eat, exercise, sleep. While this sounds restrictive, Kleon notes the surprising appeal. Such a routine eliminates the draining mental work of deciding what to do next, freeing up all of one's energy for the work itself. A self-imposed routine can be a form of liberating "imprisonment," creating a stable container for creative output. This daily practice is supported by the simple act of making lists. Leonardo da Vinci famously made "to-learn" lists each morning, while artist David Shrigley creates "to-draw" lists to eliminate decision fatigue in the studio. By building a routine and organizing the day, the overwhelming challenge of "making art" is broken down into a manageable task: simply getting through the day and doing what you can.
Build a Fortress for Your Mind: The Power of Disconnection and Saying No
Key Insight 2
Narrator: To do meaningful work, a creator needs a sacred space, a fortress protected from the endless noise of the modern world. Mythologist Joseph Campbell called this a "bliss station"—a room or a specific hour of the day where you can disconnect from the world's demands and connect with yourself. This space isn't necessarily a physical room. For a parent with small children, the bliss station might be the kitchen table during the hour before anyone else wakes up. For someone with an unpredictable schedule, it might be a dedicated corner of their home that is always ready for them to work.
Protecting this bliss station requires actively disconnecting. Kleon points to the wisdom of Henry David Thoreau, who, in the 1850s, gave up reading the weekly newspaper because he found it distracted him from the richness of his own life. Today, this means taking a break from the 24/7 news cycle and the endless scroll of social media, which can fill our minds with anxiety and what Thomas Merton called "mental and emotional rubbish." It means embracing "airplane mode," not just on a flight but as a state of mind. Artist Nina Katchadourian, for example, has created an entire body of work called Seat Assignment during long flights, using only her phone and materials on hand. The forced constraints and disconnection became a wellspring of creativity. This ultimately requires learning the art of saying "no" and embracing JOMO—the Joy Of Missing Out—as a healthy antidote to the fear-driven culture of FOMO.
Forget the Noun, Do the Verb: Why Action and Play Trump Identity
Key Insight 3
Narrator: Too many people get stuck on the idea of being a "noun"—an "artist," a "writer," a "musician." They become paralyzed by the weight of the title without focusing on the "verb"—the simple act of painting, writing, or playing. Kleon observes his young son, Jules, drawing with pure, uninhibited joy. Jules is not trying to be an artist; he is simply drawing. He is fully absorbed in the process, indifferent to the final product. This, Kleon argues, is the state creators must strive to maintain.
Play is not a frivolous distraction; it is the work. When the work feels heavy and the pressure to produce becomes overwhelming, the solution is to return to a state of play. One of the most powerful ways to do this is to detach from the outcome. Writer Kurt Vonnegut once gave students an assignment to write a poem and then immediately tear it into tiny pieces and throw it away. The point wasn't the poem itself, but the experience of creating it. He told them, "You have made your soul grow." Similarly, making things as gifts, with no thought of the marketplace, can restore a sense of enchantment. When Kleon felt burnt out, he started making robot collages for his son. The simple, selfless act of creating for someone he loved became some of the most satisfying work he did.
The Art of Noticing: Finding Extraordinary Inspiration in Your Ordinary World
Key Insight 4
Narrator: A common creative anxiety is the belief that one's life isn't interesting enough to make art from. Kleon argues that this is a fallacy. Extraordinary art is often made from the most ordinary circumstances. The key is to pay attention. Sister Mary Corita Kent, a nun and artist in 1960s Los Angeles, found profound spiritual meaning in the mundane. She transformed the Wonder Bread logo into a meditation on communion and the Safeway slogan into a sign showing the path to salvation. She taught her students to see the world differently by finding beauty in the everyday.
Similarly, the celebrated comic book writer Harvey Pekar spent his life as a file clerk in a Cleveland VA hospital. His comic series, American Splendor, chronicled the frustrations, conversations, and small moments of his seemingly unremarkable life, proving that any life, closely observed, is worthy of art. One of the best ways to cultivate this deep sense of noticing is to simply take a walk. Walking, as practiced by countless thinkers from Søren Kierkegaard to Henry David Thoreau, is not just physical exercise; it is a way to slow down, engage the senses, and allow thoughts to flow. It reconnects us to the real world, grounding us in a way that screens cannot.
Ripening Like a Tree: Embracing Creative Seasons and the Long Game
Key Insight 5
Narrator: In a culture obsessed with youth and rapid success, it's easy to feel that if you haven't "made it" by a certain age, you never will. Kleon offers a more patient and sustainable perspective: a creative life has seasons. Corita Kent, after moving to Boston, spent two decades observing a single maple tree outside her window. She watched it lose its leaves in the fall, stand bare in the winter, and burst forth with blossoms in the spring. She realized the tree was a teacher. Its beauty in the spring was only possible because of the harsh, dormant winter. She wrote, "I feel that great new things are happening very quietly inside me. And I know these things have a way, like the maple tree, of finally bursting out in some form."
This requires patience, a quality the poet Rainer Maria Rilke called "everything." He urged artists to be like a tree, which "does not force its sap and stands confident in the storms of spring without the fear that after them may come no summer." This long-term perspective is essential for weathering difficult times. During the rise of Hitler, writer Leonard Woolf refused to listen to another one of his speeches, choosing instead to plant irises in his garden. He declared, "They will be flowering long after he is dead." It was an act of faith in the future, a belief that beauty and life endure beyond the temporary reign of destruction.
Conclusion
Narrator: The single most important takeaway from Keep Going is that a creative life is not a heroic sprint to a finish line but a quiet, daily act of tending to your garden. It is built not on grand gestures, but on small, repeatable actions: showing up to the page, taking a walk, making a list, tidying your space, and being kind to yourself when a day goes awry. It is about focusing on the process, not the product, and finding joy in the simple verb of creation.
In a world that often feels bruised and chaotic, the temptation can be to retreat into despair. But as writer Toni Morrison declared, "This is precisely the time when artists go to work." The challenge Kleon leaves us with is to reject that despair. Instead, we are called to pick up our tools, whatever they may be, and do our work. Don't just make your mark; mend, repair, and leave the world a little better and more beautiful than you found it.