
How to Be Black
9 minIntroduction
Narrator: Imagine being a twelve-year-old boy, calling your friend Tunde on the phone. His father, a man with a thick Nigerian accent, answers. You politely introduce yourself: "Hello, this is Baratunde." Instead of a simple greeting, you're met with an interrogation. "Where did you get that name?" the father demands. He dismisses your explanation that your parents gave it to you, launching into a tirade about so-called African-Americans stealing African culture, claiming they have no history, no roots. This single, jarring phone call was one of many moments that forced a young Baratunde Thurston to confront a complex and often absurd question: what does it actually mean to be Black? This question lies at the heart of Baratunde Thurston's satirical and deeply personal book, How to Be Black. Far from a literal instruction manual, the book is a witty and insightful exploration of Black identity in America. Thurston uses his own life experiences—from growing up in a tough Washington, D.C. neighborhood to attending Sidwell Friends and Harvard—to deconstruct the stereotypes, expectations, and internal conflicts that come with navigating race in the 21st century.
Blackness Is a Spectrum, Not a Monolith
Key Insight 1
Narrator: Thurston argues that one of the most persistent and damaging myths is the idea of a single, authentic Black experience. He dismantles this notion by showing how "blackness" is constantly measured, judged, and defined by others, both inside and outside the Black community. This pressure to conform to a specific standard is a recurring theme in his life.
His very name, Baratunde, became a focal point for this conflict. While many white people were simply curious about its origins, he faced what he calls the "Nigerian Name Backlash," where Nigerians would challenge the name's authenticity, insisting it should be "Babatunde." This experience highlighted a fundamental tension: his name marked him as definitively Black to non-Black people, yet it was used by some Africans to question his connection to his own heritage.
This policing of identity continued at the elite Sidwell Friends School. Shortly after arriving, a fellow Black student pulled him aside to reveal a "secret" about another Black classmate who was socializing with white friends. "Do you know what an Oreo is?" his buddy asked, explaining it meant someone who was "black on the outside and white on the inside." Thurston was baffled by the logic. Weren't their parents paying tens of thousands of dollars precisely for them to interact in this new environment? This incident revealed the internal pressures to perform Blackness in a certain way, where deviation from an unwritten code could lead to judgment and labels. Through these stories, Thurston makes it clear that there is no single, correct way to be Black; it is a vast and varied spectrum of individual experiences.
The Unspoken Second Job of Being Black
Key Insight 2
Narrator: Thurston humorously yet pointedly explains that for many Black professionals, there are two jobs: the one on their business card, and the unspoken role of "being The Black Employee." This second job comes with a unique set of responsibilities, from serving as the office's unofficial ambassador for all things Black to being a shield against accusations of corporate racism.
He illustrates this with a hypothetical scenario in an office elevator. A Black employee named Tiffany is cornered by two white coworkers who want to know if she's "disappointed" in President Obama. Thurston explains that this is rarely a genuine question; it's a setup for the coworkers to air their own opinions. The Black employee is left to navigate a minefield of potential responses: avoid the question, confront the premise, or answer honestly and risk becoming the go-to person for every race-related topic.
This representative role extends to company photos, where Black employees are often strategically placed to project an image of diversity, and to social events, where they are expected to bring a certain "coolness." At the company holiday party, for instance, a Black employee who can dance may find themselves in an impromptu dance battle, cheered on by coworkers. While seemingly fun, this moment reinforces a stereotype and creates an expectation for future performances. This dual role is exhausting, requiring a constant, careful performance to meet both professional and unspoken racial expectations.
Humor as a Weapon and a Shield
Key Insight 3
Narrator: Throughout the book, Thurston demonstrates that humor is not just a coping mechanism but a powerful tool for social critique. He uses satire to disarm sensitive topics, making them more accessible while exposing their underlying absurdity. This is evident in his satirical guide for non-Black people on how to celebrate Black History Month. The list includes "helpful" tips like changing your computer wallpaper to a slave plantation, watching BET, and acquiring a Black friend. The satire brilliantly skewers the often performative and superficial gestures of allyship, forcing readers to confront the difference between genuine understanding and tokenism.
Thurston also turns this dark humor inward to process personal tragedy. He reflects on his father's death—a drug-related shooting—and expresses frustration with its stereotypical nature. To cope, he imagines a more "acceptable" and absurd alternative: his father dying in a polo accident in the Hamptons. He envisions telling a friend it was a case of "wealth-related horse violence." This satirical reframing is a powerful act of defiance, an attempt to reclaim his family's narrative from the grip of a painful cliché. By wielding humor in this way, Thurston shows it can be a formidable weapon for navigating injustice and a shield for protecting one's own sanity.
Redefining the Future of Blackness
Key Insight 4
Narrator: After deconstructing the present, Thurston offers a forward-looking vision he calls the "Grand Unified Theory of Blackness." It rests on three pillars designed to reshape the Black experience for future generations.
The first is "New Black History," which calls for teaching a more complete and empowering narrative. Instead of focusing solely on slavery and oppression, this new history would also highlight the resilience, innovation, and central role Black people have played in defining American ideals. The second pillar is "Distributed Struggle." Thurston argues that the burden of fighting racism should not fall exclusively on Black people. It's a societal problem that requires shared responsibility, particularly from white allies. He proposes a symbolic ceremony where the "racism baton" is passed, signifying a collective commitment to dismantling oppressive systems.
The final and most radical pillar is "The Center for Experimental Blackness." This is a call to liberate Black identity from narrow, restrictive definitions. Thurston encourages individuals to passionately embrace the eclectic, the nonracial, and whatever else they desire. He shares the story of his friend Jacquetta, who, after traveling in Europe, realized how limited the American definition of Blackness was. Abroad, people assumed she was a professional, a stark contrast to the stereotypes she faced at home. This experience inspired her to advocate for a future where Black people are free to define themselves, to "do what you want to do, and then you open up the doors of blackness."
Conclusion
Narrator: The single most important takeaway from How to Be Black is that Black identity is not a static rulebook but a dynamic, personal, and often contradictory journey. Thurston masterfully uses humor and vulnerability to show that there is no one way to be Black, only one's own way. He rejects the pressure of monolithic identity and instead champions a future where blackness is defined by individual passion, creativity, and freedom.
Ultimately, the book challenges every reader, regardless of race, to examine the roles they play in either reinforcing or dismantling stereotypes. It leaves us with a powerful question inspired by its vision of a "Distributed Struggle": What is your role in building a world where no one needs a manual on how to be themselves?