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Good Money Revolution

10 min

How to Make More Money to Impact the World

Introduction

Narrator: Imagine a successful doctor, earning a million dollars a year. He lives in a sprawling mansion, drives a luxury car, and his children attend the best private schools. By all outward appearances, he is the picture of wealth. Yet, when he sits down with a financial advisor, a startling truth emerges: he and his wife are spending every penny they make, and then some. They are trapped, not by a lack of income, but by the pressure to maintain an image. When the advisor suggests downsizing, the doctor resists, terrified of what his patients and friends would think. This couple is rich in income but poor in freedom, a paradox that highlights a fundamental misunderstanding of money's true purpose.

In his book, Good Money Revolution: How to Make More Money to Impact the World, author Derrick Kinney dismantles this illusion. He argues that for too long, we've been taught to see money as either a source of stress or a means of selfish accumulation. Kinney proposes a radical shift in perspective: what if the ultimate goal of making money wasn't just to get rich, but to do good? The book offers a blueprint for transforming our relationship with money, turning it from a source of anxiety into a powerful tool for generosity and a life of significance.

The Foundational Flaw: Our Toxic Money Mindset

Key Insight 1

Narrator: Kinney argues that before any financial strategy can be effective, we must first address the invisible scripts that run our lives. These are the deep-seated beliefs about money, often formed in childhood, that sabotage our success. For many, money is associated with scarcity, stress, and guilt. These toxic mindsets create mental cages, preventing people from building wealth or finding joy in what they have.

A powerful example of this is the story of Nancie, a successful 57-year-old client. One Saturday morning, she left her financial advisor a frantic voicemail, convinced she was going to jail because she had accidentally bounced a small check. Her terror was completely disconnected from her actual financial reality; she had more than enough in her accounts to cover it. When her advisor calmed her down and asked about the source of her panic, Nancie recounted a traumatic childhood memory. She had watched a store manager threaten to call the police on her father for bouncing a check. That single event created a lifelong, irrational fear, proving that even for a wealthy adult, a negative money script from decades ago can still dictate emotional responses and create profound anxiety.

The Revolution's Core: Money as a Tool for Good

Key Insight 2

Narrator: The central premise of the Good Money Revolution is to reframe money not as an end in itself, but as a neutral and powerful tool. Kinney asserts that money is not inherently good or bad; its moral value is determined by the person who wields it. The problem isn't wealth, but the negative associations we attach to it. To counter this, he encourages readers to see that good people can, and should, have more money to do more good in the world.

Kinney shares his own origin story to illustrate this point. As a child, he was fascinated with earning money, not just for the things it could buy, but for the good it could do. At age eleven, he started a bicycle-inspection business, and from his small earnings, he tithed 10 percent to his church and anonymously donated to the local food pantry. He realized early on that the more good he wanted to do, the more motivated he was to make more money. This principle became the foundation of his life: the best thing about making money is the ability to give it away.

The Generosity Purpose: The Engine of Wealth and Fulfillment

Key Insight 3

Narrator: For many, the drive to make more money eventually fades, leading to burnout and a sense of emptiness. Kinney argues that the key to sustained passion and success is to find what he calls a "Generosity Purpose." This means connecting your cash to a cause, your money to a movement, and your profits to a purpose. When your work is directly linked to a cause you care about, it transforms from a simple job into a mission.

He tells the story of a client named Dave, the owner of a successful manufacturing company who had lost his motivation. His business was profitable, but he felt unfulfilled. During a meeting, Kinney asked him about causes he was passionate about. Dave recalled a family trip overseas where he saw a village with no proper school. A new plan was formed: Dave set a goal to increase his business's revenue over the next year and donate a portion of the increase to build that school. Three months later, Dave returned to the office completely reinvigorated. His sales were up 20 percent, and the school was almost fully funded. By connecting his profits to a purpose, Dave found a reason to grow his business that was more powerful than money alone.

The Three Levers of Good Money: Save, Crush Debt, and Earn

Key Insight 4

Narrator: Once a purpose is established, Kinney provides a practical framework for building the wealth needed to fund it. He outlines three "Good Money Levers" that anyone can pull to improve their financial situation: Save More, Crush Your Debt, and Earn More Now. These levers are about taking active control of one's financial destiny.

To illustrate the "Save More" lever, Kinney introduces the "Capture and Keep" method. He explains that many people successfully negotiate lower bills for things like cable or insurance, but the saved money simply gets absorbed back into general spending. The "Capture and Keep" method adds a crucial second step. After negotiating a lower monthly bill, you immediately set up an automatic transfer for the exact amount of the savings into an investment or high-yield savings account. This simple act "captures" the savings and puts it to work, ensuring it contributes to building wealth rather than disappearing into the ether. It’s a tangible strategy for making your money work for you.

The Ripple Effect: How Giving Transforms Giver and Receiver

Key Insight 5

Narrator: Kinney dedicates a significant portion of the book to the transformative power of giving, arguing that it benefits the giver as much, if not more, than the receiver. Research shows that generosity is linked to lower stress, better health, and increased happiness. Furthermore, giving is contagious.

He shares a deeply personal story to bring this to life. On Christmas Day, his family volunteered at a homeless shelter. His children were initially reluctant to leave their new presents. At the shelter, they witnessed a young volunteer give his own new shoes to a man in need. Inspired, Kinney's children, one by one, gave away their own shoes to people who needed them. His son Conner found a man who wore his exact size, and his daughter Lauren found a woman who needed hers. The family walked back to their car barefoot on that cold day, filled with a sense of pure joy. This single act of generosity, sparked by a stranger, created a ripple effect within his family, proving that giving not only brings happiness but inspires more giving in others.

Eternal Investing: The Compounding Interest of Generosity

Key Insight 6

Narrator: In his final chapters, Kinney introduces a profound concept he calls "eternal investing." He challenges the conventional wisdom of waiting until death to leave a large inheritance or charitable bequest. He argues that from an eternal perspective, money given today has a far greater value than money given in the future.

He uses a powerful example to explain this. Imagine you plan to leave $10,000 in your will to an organization like Doctors Without Borders. That money might do a lot of good in 30 years. But what if you gave just $2,000 today? That $2,000 could provide immediate, life-saving medical care. The person whose life is saved might go on to have children, who then have their own children. The impact of that single, immediate gift doesn't just help one person; it ripples through generations. This is the compounding interest of generosity. Giving now unlocks an immediate and multiplying impact that echoes into the future, making it the most powerful investment one can possibly make.

Conclusion

Narrator: The single most important takeaway from Good Money Revolution is that generosity is not a byproduct of wealth; it is the very purpose of it. Derrick Kinney masterfully reframes the pursuit of money from a self-serving goal into a selfless mission. The book's core message is a call to action: to make more money not for the sake of accumulation, but for the sake of contribution. By connecting our financial goals to a "Generosity Purpose," we create a powerful, sustainable engine for both personal fulfillment and positive world change.

The book's most challenging idea is its inversion of the typical life plan. We are often taught to work hard, become successful, and then think about giving back. Kinney argues this is backward. He challenges us to lead with generosity, to make it the "why" behind our work from the very beginning. This shift doesn't just change how we view our bank accounts; it changes how we view our lives, transforming the daily grind into a noble pursuit. The ultimate question the book leaves us with is not "How can I get more?" but "How can I give more, and how can I build a life that allows me to do so?"

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