Olivia: Ever see ads for sports gear and wonder if the models even do the sport? What happens when a pro athlete feels erased by her own sponsor's images? Welcome to When It Happened, I'm Olivia. Olivia: Today we're in Lauren Fleshman's world from "Good for a Girl." Think multiple NCAA titles, US champion, elite pro runner – a total powerhouse. But her memoir isn't just race recaps. It's a raw, witty look at being a woman in professional running, a system often built for men, tackling everything from puberty's impact to eating disorders and sponsor pressures. Her journey from star athlete navigating this system to fierce advocate snaps into focus during one pivotal moment… involving a glossy Nike catalog and a late-night email. Olivia: Picture it: 2007, Eugene, Oregon. Lauren's a successful Nike-sponsored runner. The brand new Nike women's catalog arrives. She opens it, expecting inspiration, maybe familiar faces. Instead? Page after page of hyper-thin, generic models, posed, barely sweating, selling high-performance gear. It felt like a total erasure of the real, powerful bodies doing the work. That night, fueled by years of simmering frustration, she bypasses everyone and types an email straight to Nike's CEO, Mark Parker. A real Hail Mary moment against a giant. Olivia: Why this moment? It's Fleshman drawing a clear line. It crystallizes years of discomfort with how female athletes are marketed – valued more for looks than ability. This is the pivot where she fully steps up as an advocate, deciding her platform isn't just for running fast, but demanding systemic change. It wasn't just about a catalog; it was about respect, authenticity, and fighting a system that often treats women's bodies as ornaments, not instruments of power. This fire fuels her later critiques and ideas like her "Objectify Me" campaign. Olivia: So, what's the takeaway? First, really look at the images you consume – do they empower or just sell an ideal? And second, know your voice has power, even against giants. Sometimes asking the uncomfortable question is exactly what sparks change. That’s our time on "Good for a Girl." Join me next week on When It Happened for another defining moment. Catch you then!