
Disruptive Thinking
9 minWhy How We See the World Matters
Introduction
Narrator: Imagine a teenager in Nigeria, obsessed with the latest sneakers but with no money to buy them. Instead of giving up, he teaches himself to code, finds vulnerabilities in the websites of major sneaker companies, and starts hacking their systems to divert the newest releases to himself. What begins as a clever scheme to get free shoes soon turns into a profitable side business, earning him enough to buy a brand-new car. But the story doesn't end there. That same skill, born from a desire for fashion, becomes a career. Today, that teenager, Leke Osinubi, oversees digital risk for Goldman Sachs, one of the world's most prestigious financial firms.
This journey from petty theft to corporate security, from hacking for sneakers to protecting billions in assets, is a perfect illustration of the central argument in T.D. Jakes's book, Disruptive Thinking: Why How We See the World Matters. Jakes argues that our greatest breakthroughs often come not from following the rules, but from a willingness to shatter them. The book provides a roadmap for how to break free from the mental and societal cages that limit us, and how to harness the power of a disruptive mindset to create transformative change, not just for ourselves, but for the world.
Disruption is Often Born from Crisis, Not Choice
Key Insight 1
Narrator: T.D. Jakes argues that disruptive thinking is rarely a comfortable pursuit we choose; more often, it is a survival mechanism forced upon us by circumstances. It’s the moment when normalcy is shattered and the old ways of doing things simply no longer work. He grounds this idea in a deeply personal story from his own childhood. In 1968, when Jakes was just eleven, his father, a strong and vibrant man, was diagnosed with debilitating kidney failure. The diagnosis threw his family into chaos. Their life became a series of four-hour trips for dialysis treatments, a grueling routine that drained their finances and spirits.
The true disruption came when a dialysis machine was installed in their home. Suddenly, this complex medical device became the family's responsibility. As a young boy, Jakes had to learn how to operate it, taking on adult duties to help keep his father alive. This early, traumatic experience of disruption—of having his world turned upside down—forged in him a resilience and a capacity to handle immense responsibility. It taught him a fundamental lesson: hard times can produce strong leaders. This crisis-driven necessity to adapt and innovate is often the very seed from which a disruptive mindset grows.
Society Demands Solutions, Not Sided Debates
Key Insight 2
Narrator: Moving from the personal to the societal, Jakes makes an urgent case that disruptive thinking is essential now. He points to the deep-seated problems plaguing modern society, from staggering wealth inequality to the rise in "deaths of despair" from addiction and suicide. In 2021, the average CEO made nearly 400 times the salary of their average worker, a gap that fuels widespread disillusionment. Jakes argues that in the face of such systemic crises, simply joining a side in a political or social debate is not enough.
True disruptors, he explains, are those who step past the argument to provide a solution. He cites Elon Musk, who, instead of just debating climate change, built a company that made electric cars desirable and commercially viable, fundamentally disrupting the automotive industry. Similarly, historical figures like Abraham Lincoln didn't just argue against slavery; he took radical action that dismantled the economic system of the South. Jakes contends that our world is desperate for this kind of action-oriented, solution-focused thinking. The goal isn't to win the debate; it's to make the debate irrelevant by creating a new reality.
Progress is Forged in Unlikely Alliances
Key Insight 3
Narrator: A core tenet of Disruptive Thinking is that you cannot create meaningful change alone, and the most powerful partnerships are often the most unlikely ones. Jakes emphasizes that to solve complex problems, we must be willing to step outside our echo chambers and collaborate with people who are fundamentally different from us. He shares the story of his own organization, the Texas Offenders Reentry Initiative, or TORI, which helps formerly incarcerated individuals reintegrate into society.
To make the program work, Jakes knew he needed to find employers willing to hire ex-offenders, a group often viewed with suspicion. He reached out to Randall Stephenson, who was then the CEO of AT&T. On the surface, the two men—a Black pastor from West Virginia and a white corporate CEO from Oklahoma—had little in common. But they found common ground in a shared goal: disrupting the cycle of recidivism by providing jobs. This unlikely alliance between the church and the corporation created a powerful pathway for change, demonstrating that when we put ego aside and focus on a shared mission, we can build bridges that lead to profound progress.
We Are Trapped by Invisible Fences
Key Insight 4
Narrator: One of the biggest obstacles to disruptive thinking, Jakes argues, is not a physical barrier but the "invisible fences" we carry in our minds. These are the self-imposed limitations, fears, and inherited beliefs that keep us from taking bold action. To illustrate this, he tells a simple story about his two dogs, Bentley and Honey, and the electronic fence on his property. Bentley, the loyal and obedient dog, learned the boundary once and never challenged it. He was content to stay within the safe zone. Honey, however, was a natural disrupter. She would test the fence constantly, willing to endure the temporary shock for the freedom she saw on the other side.
Jakes uses this to show how people react to limitations. Some, like Bentley, accept the fences built by society, family, or their own insecurities. Others, like Honey, see what they want and decide the pain of breaking through is worth the reward. Jakes also tells the story of a woman who always cut the end off a ham before baking it, simply because her mother did. When she finally asked why, her mother replied, "Because my pan was too small." We often enforce limitations on ourselves and our children without ever questioning if the original reason for them still exists. Deconstructing these invisible fences requires us to ask "why" and to have the courage to leap.
To Lead a Disrupter, You Must Cultivate Their Environment
Key Insight 5
Narrator: Finally, Jakes explores the challenge of leading, parenting, or being married to a disrupter. He explains that these individuals cannot be managed with conventional methods; they must be nurtured in a specific kind of environment. He uses the metaphor of receiving olive trees as a gift at his home in Texas. His first thought was that they would never survive, as the Texas soil is nothing like the Mediterranean climate where olives typically thrive.
Instead of forcing the trees to adapt to an unsuitable environment, he did his research. He learned what the trees needed—the right soil composition, the right amount of water, the right care—and he meticulously created that environment for them. He didn't change the trees; he changed their surroundings to fit their needs. This, he argues, is the key to managing disruptive talent. You don't try to make a disrupter "normal" or force them to conform. Instead, a true leader understands their unique needs and creates a space where their unconventional talents can flourish, ultimately bearing fruit that no one thought possible.
Conclusion
Narrator: The single most important takeaway from Disruptive Thinking is that our reality is shaped not by our circumstances, but by the way we choose to see them. The book is a powerful call to move from being a passive observer of our lives to an active architect of our future. It challenges us to stop accepting the "invisible fences" and "small pans" that limit our potential and to start building the unlikely partnerships needed to solve our world's most pressing problems.
Jakes leaves us with a profound challenge, encapsulated in a piece of advice from a friend: "Tenacity will get you there. Consistency will keep you there. Gratefulness will give you more of what’s there." The question, then, is not whether we are capable of disruption, but whether we are willing to cultivate the tenacity, consistency, and gratitude required to see it through. Are you content to live within the fences, or are you ready to leap?