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Dirty Laundry

9 min

Why adults with ADHD are so ashamed and what we can do to help

Introduction

Narrator: Imagine this: you’re high up in the trees on an outdoor assault course, miles from the nearest shop. Suddenly, your wife, who has a habit of forgetting such things, announces, "Oh, wow, I’m on my period, babe." With no other options, she confidently takes the tissues you offer and declares, "I’ll just make a trampon." This humorous, slightly absurd, and deeply relatable moment is not just a funny anecdote; it's the origin story of a massive online community and the central theme of the book Dirty Laundry: Why adults with ADHD are so ashamed and what we can do to help by Richard Pink and Roxanne Emery. After this "trampon" incident led them to create a viral TikTok video, they realized millions of people felt seen by their honest portrayal of life and love with ADHD, a life often defined by a secret, crushing shame.

Shame is the Real Symptom

Key Insight 1

Narrator: Before any discussion of forgetfulness or impulsivity, the book establishes that the most debilitating aspect of undiagnosed ADHD is shame. The authors are frequently approached by followers who break down in tears upon meeting them. This isn't because their content is sad—it's largely comedic—but because it offers a profound sense of relief. As Rox Emery explains, this is the feeling of being understood after a lifetime of being misunderstood.

Rox shares her own harrowing journey with undiagnosed ADHD. Labeled a "gifted child," she couldn't understand why she failed at basic adult tasks like paying bills on time or keeping her room clean. This gap between her perceived potential and her daily reality created a deep-seated belief that she was a fundamental failure. She recounts the cumulative effect of this self-loathing: "When you stack years of feeling like a failure on top of each other, you get a person with rock-bottom self-esteem." This shame led her to dangerous coping mechanisms, including alcohol abuse, to escape the pain of simply being herself.

The turning point came at age 36 when she stumbled upon a TikTok video listing ADHD symptoms. The realization that she wasn't alone, that her struggles had a name, was so powerful it brought her to tears. She describes it as the first time she could truly breathe. This experience is the emotional core of Dirty Laundry. The book argues that the diagnosis itself is a key that unlocks a new narrative—one that replaces the language of personal failure with the language of neurobiology, paving the way for self-compassion.

Navigating a World Not Built for Your Brain

Key Insight 2

Narrator: Dirty Laundry excels at translating abstract ADHD symptoms into tangible, real-world struggles. One of the most potent examples is "time blindness," the inability to accurately perceive the passage of time. For someone with ADHD, the authors explain, five minutes and forty-five minutes can feel identical—they both just mean "not now, but soon."

Rox illustrates this with the story of a missed flight to Los Angeles. Believing she had plenty of time, she left for the airport at the last possible moment, failing to account for traffic. She missed the flight. An empathetic agent rebooked her for free, but Rox, now with hours to kill, waited so long in the departure lounge that she missed the one-hour security re-entry window and missed her second flight, too. This wasn't carelessness; it was a brain wired differently. The financial cost of missed flights, trains, and appointments is what the authors call the "ADHD tax"—a real and recurring expense born from a neurological difference.

This disconnect extends to object permanence. The book describes the intense shame that comes from constantly losing important things. Rox recounts losing thirteen phones, eighteen wallets, and a cherished, irreplaceable letter from her dying mother. Each loss wasn't just an inconvenience; it was another piece of evidence for her internal critic that she was broken. Her partner, Rich, initially interpreted this as a lack of care, especially when she lost expensive gifts he’d bought her. The book shows how their relationship transformed when they reframed the problem. As Rich puts it, "It was no longer me against Rox losing things. It was me and Rox against a symptom of ADHD."

The Engine of Chaos and Creativity

Key Insight 3

Narrator: The book presents ADHD traits like hyperfocus and impulsivity as a double-edged sword. On one hand, these traits can lead to chaos. Rox shares the story of her "House of Resin" business venture. After seeing a resin table in a park, she became instantly obsessed, convinced it was her life's purpose. She and Rich bought the domain name, spent hundreds of pounds on supplies, and dove in. Three weeks later, the initial fire of hyperfocus had burned out, and the supplies were relegated to the "hobbies graveyard."

This pattern of "FAIL FAIL FAIL FAIL SUCCEED" is common for ADHD entrepreneurs. Yet, the book argues, this same impulsive engine can lead to incredible breakthroughs. The ADHD_Love social media accounts, which now reach millions, were born from the same type of late-night, spontaneous impulse. Rox had a sudden idea to make a TikTok, and her determination was so absolute that they created the account and posted their first video within fifteen minutes.

This success, the authors argue, came from a combination of Rox's untamed creativity and Rich's neurotypical ability to provide structure and consistency. Impulsivity is an engine for incredible ideas, but it often needs a partner or a system to provide the guardrails, to help "spot the gold" among the fleeting obsessions and see it through to completion.

Replacing Shame with Strategy and Support

Key Insight 4

Narrator: The ultimate message of Dirty Laundry is that compassion is a more powerful agent of change than shame. Shaming someone for their messy house or chronic lateness doesn't make them tidier or more punctual; it just adds a layer of paralyzing self-hatred. The book provides a roadmap for partners and loved ones to shift from judgment to support.

A simple yet profound story illustrates this. For her entire life, Rox had been unable to make her bed and was deeply ashamed of it. Previous partners had shamed her for it, which only made her feel worse. When she moved in with Rich, he didn't criticize her. Instead, he approached it with gentle curiosity. He showed her how to do it, stood with her the first few times so she could learn visually, and celebrated the small win when she started doing it on her own.

This approach—kindness, curiosity, and practical, non-judgmental help—is the book's central strategy. For partners, it means understanding that the behavior isn't a personal slight. It means asking, "Is that a real five minutes or an ADHD five minutes?" with humor instead of anger. It means creating a safe environment where the ADHDer can admit they've lost their keys again without fear of a lecture. This collaborative approach fosters an environment where the person with ADHD can finally lower their defenses and begin to build new, more functional habits.

Conclusion

Narrator: The single most important takeaway from Dirty Laundry is a powerful and liberating truth: you cannot hate yourself into a version of yourself that you like. Shame is not a tool for growth; it is a cage. For both the person with ADHD and their loved ones, the only way forward is through a radical shift from judgment to compassion, from criticism to curiosity.

The book is more than a guide to managing symptoms; it's a manifesto for a more empathetic way of living with neurodiversity. It challenges us to look past the surface-level frustrations and see the underlying neurological differences, not as character flaws, but as a different operating system that requires understanding and support. It leaves us with a critical question: what would change in our relationships if we chose to see our loved ones' most challenging behaviors not as an attack on us, but as a cry for help from a brain that is simply trying its best to navigate a world not built for it?

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