
Choose Possibility
10 minTake Risks and Thrive (Even When You Fail)
Introduction
Narrator: Imagine being a recent business school graduate in the middle of a recession. All your friends are landing prestigious jobs, but you missed the on-campus recruiting season. You're living in a rented room, anxiously scanning job boards, feeling the weight of uncertainty press down on you. This was the reality for Sukhinder Singh Cassidy in 1992. Out of desperation and a flicker of defiance, she applied for a position at a top private equity firm, Claridge Investment—a job for which she was completely underqualified. To her shock, she was invited to interview. For six grueling weeks, she was put through a rigorous vetting process, competing against seasoned MBA graduates. In the end, she didn't get the job.
By conventional standards, this was a failure. A waste of time and a confirmation of her inadequacy. Yet, this "failure" was the very thing that reignited her confidence and kept her motivated. Months later, she landed her dream job at Merrill Lynch in New York City, a success she directly attributes to the momentum gained from that failed attempt. This experience raises a critical question: what if our definition of risk, success, and failure is fundamentally flawed? In her book, Choose Possibility: Take Risks and Thrive (Even When You Fail), Sukhinder Singh Cassidy dismantles the myths that paralyze us and offers a powerful new framework for turning uncertainty into opportunity.
Ditch the Hero's Journey and Embrace the Experiment
Key Insight 1
Narrator: The book's foundational argument is that we have been conditioned to view risk through a flawed and intimidating lens: the "Myth of the Single Choice." This is the idea, popularized by stories of solitary heroes, that our careers are defined by a few monumental, make-or-break decisions. We believe we must have a perfect plan and execute it flawlessly on a straight path to glory. This mindset, encapsulated by Helen Keller's quote, "Life is either a daring adventure or nothing," creates immense pressure and anxiety, often leading to inaction. The fear of making the wrong single choice becomes so great that we choose nothing at all.
Cassidy argues for a radical shift in perspective, urging readers to adopt the mindset of an experimenter, as championed by Ralph Waldo Emerson's idea: "All life is an experiment. The more experiments you make the better." Instead of seeing risk as a single, unrecoverable leap, we should view it as a continuous process of making choices—some small, some large—that generate new possibilities. Successful tech companies embody this principle. Apple doesn't release a perfect, final product; it releases an initial version and iterates. Amazon didn't start as a global behemoth; it evolved from an online bookseller through decades of experimentation. By viewing our careers as a series of experiments, we lower the stakes of any single decision. A "failed" experiment isn't a catastrophe; it's simply data that informs the next choice, creating a cycle of learning and adaptation rather than a pass/fail final exam.
Build Momentum Through Small, Parallel Bets
Key Insight 2
Narrator: Once the mindset shifts from a single leap to a series of experiments, the next question is how to begin. Cassidy introduces two practical strategies: "pumping your risk-taking muscles" and "pipelining in parallel." The first concept is about building risk tolerance incrementally. Just as one wouldn't start weightlifting with the heaviest dumbbells, one shouldn't begin their risk-taking journey with a life-altering decision. Instead, the book advises starting with small, low-stakes risks in daily life to build confidence and resilience. This could be speaking up in a meeting, taking on a small project outside one's comfort zone, or reaching out to a potential mentor.
The second strategy, "pipelining in parallel," involves pursuing multiple options simultaneously rather than fixating on a single path. This approach mitigates risk by diversifying efforts; if one opportunity falls through, others are already in motion. It also accelerates learning and self-discovery. By engaging with different possibilities at the same time, we gain clarity on what we truly want, often through the process of elimination. This active engagement prevents the paralysis that comes from trying to find the "perfect" choice before taking any action. Action, even without perfect clarity, is what opens the door to serendipity and uncovers paths that were previously invisible.
Proximity and People Trump Perfect Planning
Key Insight 3
Narrator: In a world that often glorifies meticulous five-year plans, Cassidy makes a compelling case that where you are and who you are with is often more valuable than a perfect plan. This is the principle of "proximity beats planning." The book argues that immersing oneself in an environment filled with people who are already doing what one aspires to do is one of the most effective ways to accelerate growth. Proximity provides access to unspoken knowledge, spontaneous connections, and opportunities that could never be discovered through remote planning. The story of Alyssa Nakken, the first full-time female coach in Major League Baseball, illustrates this perfectly. She didn't have a grand plan to make history; she got an internship with the San Francisco Giants, put herself in proximity to the action, and made herself valuable, which led to her groundbreaking role.
This idea is closely tied to another core principle: "Put Who Before What." When evaluating a risk or opportunity, the quality of the people involved—the team, the leaders, the mentors—is more critical than the specific job title or industry. Great people, or "superbosses" as the book calls them, act as learning accelerators. They push, challenge, and champion their people, creating an environment where growth is exponential. A fantastic role under mediocre leadership will likely lead to stagnation, whereas a less-than-perfect role under exceptional leadership can unlock immense potential. The right people create tailwinds that propel a career forward, while the wrong ones can become headwinds that stall even the most promising trajectory.
Master Your Psychology by Reframing Fear
Key Insight 4
Narrator: Taking risks is an inherently emotional process, governed by two powerful and opposing forces: the Fear of Failure (FOF) and the Fear of Missing Out (FOMO). FOF is the paralyzing voice that warns of embarrassment, financial loss, and reputational damage. It keeps us safely in our comfort zones. FOMO, on the other hand, is the nagging feeling that if we don't act, we will miss a unique opportunity for growth, connection, or fulfillment. Cassidy argues that the key to taking action is to ensure that FOMO is stronger than FOF.
The book provides practical tactics for managing this internal battle. To weaken the Fear of Failure, one should "name the risk" and "plan for the downside." By clearly articulating what could go wrong and creating a contingency plan, the abstract, terrifying fear becomes a manageable, concrete problem. To amplify the Fear of Missing Out, one should vividly imagine the "choice-after-the-choice"—the new doors and possibilities that will open up by taking the risk. This reframes the decision not as a single endpoint, but as a gateway to a more dynamic future. By consciously managing these two fears, individuals can shift their emotional calculus from one of loss aversion to one of opportunity-seeking, making it easier to take positive action.
Redefine Reward as Impact and Growth, Not Just Success
Key Insight 5
Narrator: The final myth the book dismantles is the "Myth of Risk and Reward," the simplistic belief that the size of the risk taken is directly proportional to the reward received. Cassidy argues that the true rewards of choosing possibility are often indirect, cumulative, and unfold over time. The most significant reward is not what you get for taking a risk, but what you become by it. This idea is captured in a quote by John Ruskin: "The highest reward for a person’s toil is not what they get for it, but what they become by it."
This perspective encourages a focus on impact over success. Success is often a binary outcome—you either got the promotion or you didn't. Impact, however, is about the value created and the learning gained, regardless of the final result. Even a "failed" project can have a massive positive impact if it leads to crucial insights, strengthens relationships, or builds new skills. The book also introduces the concept of "The Sines of Growth," reminding readers that careers are not linear ascents but cyclical waves with peaks and troughs. Embracing this non-linear path and focusing on making a consistent impact, rather than obsessing over individual wins and losses, is what leads to sustainable, long-term fulfillment and a career rich with possibility.
Conclusion
Narrator: The single most important takeaway from Choose Possibility is that risk-taking is not an innate trait reserved for a daring few, but a learnable, repeatable skill that can be systematically developed. By deconstructing the myths that hold us back, we can transform risk from a source of anxiety into a tool for discovery. It is a muscle that strengthens with every choice, no matter how small, turning the vast, intimidating landscape of uncertainty into a fertile field of opportunity.
The book leaves us with a profound challenge: to stop waiting for the perfect plan, the guaranteed outcome, or the moment when we finally feel "ready." Instead, it asks us to start experimenting now, from wherever we are. The most critical question is not "What if I fail?" but rather, "What incredible possibilities will I forever miss if I am too afraid to even try?"