
Born Enough
9 minHow to Find Your Freedom, Power, and Magic in the World
Introduction
Narrator: Imagine being summoned to the office of the most powerful person in your industry, the legendary Anna Wintour. You're offered your dream job: editor-in-chief of a major magazine. The world celebrates your historic appointment, a milestone for Black women in media. But behind the scenes, the reality is far more complex. The leadership is split, the title is shared, and the salary offered is a fraction of what it should be. You're handed a press release and told to sign, with no time to negotiate. What do you do when the dream you’ve fought for arrives, but it’s wrapped in compromise and feels more like a token than a triumph?
This is the kind of raw, challenging reality Elaine Welteroth explores in her memoir, Born Enough: How to Find Your Freedom, Power, and Magic in the World. The book is a powerful chronicle of her journey navigating the complexities of race, identity, and ambition in a world that often tries to put you in a box. It’s a story about rewriting the rules, finding your voice, and learning the most crucial lesson of all: that your worth is not defined by a job title or anyone else's approval.
Identity Is a Collage You Must Build for Yourself
Key Insight 1
Narrator: Welteroth’s journey begins with the fundamental question of identity, a puzzle she started piecing together in early childhood. Growing up as a biracial girl in a predominantly White community, she quickly learned that the world had already drawn lines she was expected to stay within. This became painfully clear during a preschool assignment where the children were asked to create a collage of their families using pictures from magazines.
Flipping through pages filled exclusively with images of White families, a young Elaine felt a profound sense of otherness. In that moment, she made a choice that would define her early struggles: she created a "White paper family." She carefully cut out a White father, a brunette soccer mom, and a White version of herself. When a teacher’s aide gently tried to steer her toward a Black magazine, she resisted, clinging to the image that would help her blend in. It was her mother who intervened, later helping her create a new collage from Ebony and Essence magazines—a collage that reflected her true family and was hung in her room as a constant reminder of her Black identity. This early experience illustrates a core theme of the book: when the world fails to provide a mirror that reflects your reality, you must have the courage to build one for yourself.
Escaping the "Ride or Die" Trap
Key Insight 2
Narrator: Long before she was navigating the politics of the media industry, Welteroth was navigating the treacherous landscape of first love. In a chapter on what she calls the "Ride or Die Syndrome," she explores the dangerous tendency, particularly for young women, to prioritize a romantic relationship above their own well-being. Her relationship with a charismatic but deeply troubled young man she calls "First Love" serves as a powerful case study.
The romance started with all the hallmarks of a teenage dream, complete with custom cassette tapes and grand birthday gestures. But soon, red flags began to appear: mood swings, neglect, and eventually, infidelity. Conditioned by a culture that glorifies unwavering loyalty, Welteroth ignored the warning signs. She made excuses for his behavior, put his needs before her own, and even followed him to college, sacrificing her own ambitions in the process. The relationship culminated in a series of painful events, including his arrest and her slow realization that she was losing herself. It was only after years of this toxic dynamic that she found the strength to walk away, learning the lesson Maya Angelou famously taught: "When someone shows you who they are, believe them the first time." This painful chapter was a critical part of her journey toward understanding that her own worth had to be the foundation of her life, not a footnote in someone else's.
The Weight and Responsibility of Being a "First, Only, Different"
Key Insight 3
Narrator: Welteroth’s professional ascent was marked by a series of groundbreaking achievements, but these came with a unique set of pressures. When she was appointed Beauty Director at Teen Vogue, she became the first Black person to hold that title in Condé Nast's 107-year history. This made her what author Shonda Rhimes calls an "FOD": a First, Only, or Different.
This status came with an unspoken responsibility to represent entire communities that had been historically marginalized in mainstream media. The weight of this role became clear during her interview for the job. The conversation turned to Gabby Douglas, the Olympic gymnast who was being viciously criticized online for her hair. Welteroth spoke passionately about the unfair politicization of Black women's hair, a conversation that resonated deeply with her future boss. Once in the role, she understood that her position wasn't just about lipstick and skincare; it was a platform. She had a seat at a table where few who looked like her had ever sat, and she was determined to use it to challenge narrow beauty standards and create content that reflected the true diversity of the world.
Learning to Disturb the Peace
Key Insight 4
Narrator: At Teen Vogue, Welteroth didn't just want to fill a seat; she wanted to rebuild the table. She and her team, including her close ally Phillip Picardi, began to shift the magazine’s focus, using beauty and fashion as a lens to discuss identity, culture, and social justice. This mission was put to the test with a story about Senegalese twists. Inspired by her own trip to Rwanda, Welteroth wanted to celebrate the beauty and activism of Afrocentric hairstyles.
However, the story featured a light-skinned, biracial model, and the accompanying images of Welteroth in Rwanda were cut for technical reasons. The result was a firestorm of criticism on social media, with accusations of cultural appropriation. Instead of hiding, Welteroth faced the backlash head-on. She wrote an open letter acknowledging the misstep, admitting that the imagery failed to represent dark-skinned women and that good intentions weren't enough. This moment of public accountability was a turning point. It taught her a crucial lesson: authentic representation requires intention, not just in front of the camera, but behind it as well. The controversy solidified her resolve to use her platform to elevate marginalized voices, leading to some of Teen Vogue's most celebrated and impactful work, including a best-selling issue featuring three Black models on the cover.
Redefining Success When the Dream Is Not Enough
Key Insight 5
Narrator: The pinnacle of Welteroth’s career at Condé Nast—her appointment as Editor-in-Chief of Teen Vogue—was also the moment she began to understand the limitations of her dream. The promotion was a complicated victory. The magazine was shifting to a digital-first model, print was being shuttered, and her leadership was structured as a "triumvirate" with two other colleagues. The salary offered was far below the industry standard for the title.
While the world celebrated her as a symbol of progress, she grappled with the internal conflict of feeling like a "pawn in a corporate game." This experience forced her to advocate for herself in a way she never had before. Bolstered by advice from mentors and the overwhelming support of the Black community online, she successfully negotiated a better salary. More importantly, the experience was a catalyst. She realized that a job title, no matter how prestigious, was temporary. Her purpose was infinite. This clarity gave her the courage to eventually walk away from the company, not in defeat, but with the understanding that she had fulfilled her mission at Teen Vogue and was being called to a bigger, braver future—one she would define for herself.
Conclusion
Narrator: The single most important takeaway from Born Enough is that true power lies in detaching your self-worth from external validation. Elaine Welteroth’s journey teaches that titles, accolades, and the approval of others are fleeting. The real work is building an unshakeable belief in your own value, a conviction that you are enough, just as you are. Her story is a testament to the idea that our greatest magic is unlocked not when we are given a seat at the table, but when we have the courage to build our own.
The book leaves us with a profound challenge. It asks us to look at our own lives and identify the "shit that weighs us down," as Toni Morrison wrote. What are the limiting beliefs, toxic relationships, or ill-fitting dreams that are keeping us from flying? Born Enough is not just a memoir; it's a call to action to expand when the world tells you to shrink, to trust your own voice, and to step boldly into the life that is waiting for you.